About the Journal

Journal of Marketing Review and Practices (JMRP) is a peer-reviewed academic journal that publishes high-quality research and scholarly discussions in the field of marketing. The journal aims to bridge the gap between marketing theory and real-world practice by providing a platform for researchers, academics, practitioners, and policymakers to share insights and innovative perspectives.

JMRP welcomes empirical research, conceptual papers, literature reviews, and case studies that contribute to the development of marketing knowledge and its practical implementation across industries.

The journal particularly encourages research that addresses contemporary marketing challenges such as digital transformation, consumer behavior in the digital era, sustainable marketing, and innovation in marketing strategies.

Journal of Marketing Review and Practices is published periodically and follows a rigorous double-blind peer review process to ensure the quality and integrity of published works.