Fokus dan Ruang Lingkup

Aim

The Journal of Marketing Review and Practices aims to disseminate scholarly research and professional insights that advance the understanding and application of marketing concepts in both academic and practical contexts.

The journal seeks to promote interdisciplinary discussions and innovative approaches to marketing that respond to the evolving global business environment.

Scope

The journal publishes research related, but not limited, to the following topics:

  • Core Marketing
    • Marketing Strategy
    • Marketing Management
    • Strategic Marketing
    • Branding and Brand Management
  • Consumer Studies
    • Consumer Behavior
    • Customer Experience
    • Customer Relationship Management
  • Digital Marketing
    • Social Media Marketing
    • Digital Marketing Strategy
    • E-commerce Marketing
    • Marketing Analytics
  • Innovation and Emerging Marketing
    • Sustainable Marketing
    • Islamic Marketing
    • Green Marketing
    • Neuromarketing
  • Applied Marketing
    • SME Marketing Strategy
    • Retail Marketing
    • Service Marketing
    • Tourism Marketing